What’s the Dealio?
Let me break it down for you… Everything you’ve been taught about selling can be tracked back to 1953 and Dale Carnegie. Taking nothing away from Carnegie’s achievements, but times and buyers have moved on. Package it up however you like… even the much hailed ”consultative selling” is still basically ploughing the same old ground. Why? Because what Carnegie planted [...]
Posted on April 24th, 2010 by Bill Drummond
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